Roost
Rentals | Investments | Real Estate
In 2016, I was approached by the client to tweet to their 30 followers for 3 different companies that were being ran solely by him. I suggested a parent brand buildout that could fit all business under one umbrella. This was when Roost - Rentals, Investments, Real Estate was born. Managing and building a company that included property management, home investments, and real estate transactions all had their challenges but was the right move for building brand awareness and a move into the modern way the design world was headed.
Case Study: BIlLBOARD CAMPAIGN
Designer Details
Click the drop down menu to see the part Colby played in the brand build and digital marketing strategy for Roost.
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With the homely feel of a weather vane and the modern take on what a Roost can mean, we moved forward with with cleanliness and modernity. Logo design, colorway selection and font pairings by Colby Strong.
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In 2016, the world of social media, specifically instagram hadn’t grown to what is it today. A modern and collected take on the grid with the boarder and detailed shots added an approachable, artistic approach to fixer-upper properties all the way to luxury real estate.
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Site was built on Squarespace for simplicity and modern design with a link to an IDX feed. Copy and Site Design by Colby Strong.
THE GRID
ALL PHOTOGRAPHY BY COLBY STRONG
CASE STUDY:
KSL / FACEBOOK ADS
With the launch of Homie in 2016 and the battle of the unknown with where the market was headed, the team decided to push ad marketing to compete with the demographic of Homie. This ensured an affordable and approachable brand push for the launch of Roost.
Click on the photo for full aspect ratio.
