Resemble Assembly
Education for the modern actor
Founded and entirely created by Colby Strong, Resemble Assembly is an actor’s educational platform focused on mindfulness and business strategy. Through the lens of mental health, there are new ways of approaching the entertainment industry than ever before with new found acting techniques and healthy approaches to the business of Babylon.
Welcome to the new way to chase your dreams.
DESIGNER DETAILS
Click the pull down menu to view Colby’s process in creating Resemble Assembly from start to finish.
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Designing the logo with an elevated and prestigious font with a mirroring of words really captured the goal of the brand feeling. With the feeling of classic hollywood with a little bit of grit, the luxe platform mixed with the gritty black and white photos added a nice juxtaposition.
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The new way of learning how to approach the entertainment industry with new-age tools with mindfullness at the forefront was the goal. Social media was for product awareness and free educational tools for all artistic incomes in mind.
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With the help of Squaremuse, the site and copy was written and designed by Colby with a new modern twist on a luxury, yet approachable feel. Visit www.resembleassembly.com to view.
Teaser Trailer for the release of the Self Tapes Mastercourse
Social Media Strategy
Luxe Vs. Affordable
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This ended up being a large feat because I wanted there to be an elevated feel to the brand, but it needed to be approachable. To the new, health focused actor to the struggling artist that would attend weekly therapy if they had the money for it. A more luxe approach to acting training, something of the future but for the younger generations. This can be difficult because it is becoming harder and harder to relate to a life of luxury in this world, especially for the younger generations. Our goal to tackle this was with the heavy artistic and innovating approach to brand design, the copywriting, and the mission. It felt new, refreshing and something artists frustrated with the system could lean towards.
2 Walk-a-ways from Launch
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The Self Tapes Mastercourse was the flagship product for Resemble Assembly - I created a giveaway of the course and an entire self tape audition set up ($1000 Value) in exchange for following, reposting on your story, tagging 3 friends, and sharing the reason how this could help propel your career, building an emotional response for the company.
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Promoted a free 4 day self tapes course showcasing 4 of the top ways to improve your self tapes and on day 4 was the day before the launch of the product which provided a more engaged audience for purchase. This was also a way to start building an email list.
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Sent out 30 sweaters of exclusive launch merchandise to closest friends and influencing accounts for additional exposure.
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Ad Marketing for cold audience was a large focus to pull in a lot of people that might have not already been following my personal account.
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Daily posted reels with clips of the course
Instagram Case Study
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I created a very elusive launch strategy to build interest in an artistic way, which really fit the artistic nuance of the brand. But because of this mixed with the quick launch of one of the largest products to exist in the entirety of the library, there wasn’t enough of a following to keep up with such an accelerated, artistic take. If I were to do it again, I would have launched the brand and then began to build the audience with engaging content before trying to make a sale.
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Though I wanted Resemble Assembly to hold it’s worth creating a very trusted source for education, there needed to be more of a build up to the higher price point options. If I were to do it again and still launch the Self Tapes Mastercourse first, I would divide the product into 3 or 4 parts and people have the ability to purchase one at a time, dividing the cost.
THE GRID
Welcome to the new way to chase your dreams
Brand Announcement Teaser Trailer
There was an elusiveness to the brand and I wanted the rollout to have a sense of mystery. What was the new way to chase your dreams? I guess you’ll have to wait and find out…
attention to detail
The Self Tapes Mastercourse is the flagship product released at launch of Resemble Assembly. In this 10+ hour course intensive, not only is there everything to learn about perfecting your self tapes to something extraordinary, but you will also learn more about yourself in the process.
Download the workbook that was designed/copy written by Colby Strong that aligns with the courses videos and self exploration prompts.
